Gartner Blog Network

Tag: 'mobile-apps' Blog Posts

from the Gartner Blog Network

Four Questions to Ask When Considering a Mobile Marketing Platform Investment

by Bryan Yeager  |  August 16, 2018

In my spare time, I love to cook. I don’t mean to brag… but I think I’m pretty darn good at it. I’m fairly picky about the ingredients I use,...

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Mobile Marketing Means Serious Business

by Noah Elkin  |  December 7, 2017

A big theme in Gartner's recent Multichannel Marketing Effectiveness Survey (client subscription required) is the emergence of mobile as a dominant channel for multichannel marketers. Now, for those who have...

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Building a Resilient Mobile Development Platform Strategy

by Jason Wong  |  June 15, 2017

Enterprise IT organizations have been trying to solve the mobile app development riddle for more than a decade. The challenge has been that mobile operating systems, devices, programming languages and...

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PWAs Will Impact Your Mobile App Strategy

by Jason Wong  |  March 27, 2017

For the past decade, the debate has raged as to whether the mobile web will dominate or whether mobile apps will prevail. The answer is that they are not mutually...

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Big Things Ahead for Mobile App Strategies in 2017

by Jason Wong  |  January 5, 2017

Mobile apps are not shiny, new toys anymore. They are a must-have technology for any business looking to compete for customers and elevate its workforce. Previously a separate and isolated...

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Mobile app development is not just for coders and programmers

by Jason Wong  |  September 6, 2016

The growth of the rapid mobile app development (RMAD) market shows the pent-up demand for "coding-optional" tools to build apps quickly and cost-effectively. Application development leaders should evaluate and employ...

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Addressing DevOps for Mobile App Development

by Jason Wong  |  March 18, 2016

DevOps is essential for modern application development and delivery, but leaders in mobile app development and IT operations must address the unique collaboration, testing, release, and analytics requirements of mobile...

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Mobile Offline: Back to the Future

by Robert Desisto  |  January 8, 2016

Roughly 3 years ago I started receiving Gartner client inquires about support CRM apps supporting mobile offline mode access for smartphones and tablets. The two most common reasons were mobile salespeople needed access...

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Gartner Special Report: Engaging Customers in a Mobile Digital World

by Robert Desisto  |  July 30, 2015

Mobile interaction is quickly become the preferred means of communication for customers. IT leaders therefore cannot afford to put off the development of a strategy for mobile digital customer engagement....

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