Gartner Blog Network

Tag: 'marketing-strategy' Blog Posts

from the Gartner Blog Network

Why and How Marketers Must Plan for Uncertainty in 2020

by Augie Ray  |  April 14, 2020

Marketers are typically an optimistic bunch. But this year, they must be careful not to expect and plan for a rapid COVID-19 recovery. According to economists, infectious disease experts, and...

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Mars and Marketing - What We Can Learn From NASA

by Chris Ross  |  December 2, 2018

Consider this set of objectives…Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the...

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Support Your Marketing Strategy With Financial Muscle

by Ewan Mcintyre  |  May 25, 2018

This time last week I was on a plane heading back home from Gartner’s Digital Marketing Conference in sunny San Diego. This was my third DMC, and as ever, it...

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