Gartner Blog Network

Tag: 'marketing-organization' Blog Posts

from the Gartner Blog Network

Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The Marketing Organization Redefined: A Network of Teams Approach

by Marc Brown  |  August 24, 2018

Organizational redesign involves the integration of structure and processes to support the implementation of a marketing strategy and goes beyond the traditional tinkering with “lines and boxes.” A common mistake...

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Marketing Operations Take on Mission Critical Priority

by Jennifer Polk  |  April 13, 2017

Marketing operations are becoming essential to managing the many moving parts of the modern marketing organization and it's campaigns, programs and initiatives. Yet, the role is ill-defined and oft-forgotten when marketing leaders...

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Avoid These Traps When You Create a Marketing Center of Excellence

by Annamaria Virzi  |  August 25, 2016

Interest in centers of excellence is soaring. The trend has taken hold in at least one high-profile area of marketing: analytics. In Gartner’s Data-Driven Marketing Survey last year, 36% of...

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Avoid These Traps When You Create a Marketing Center of Excellence

by Anna Maria  |  August 25, 2016

Interest in centers of excellence is soaring. The trend has taken hold in at least one high-profile area of marketing: analytics. In Gartner’s Data-Driven Marketing Survey last year, 36% of...

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Should Marketing Leaders Hire for Skillset or Mindset?

by Jennifer Polk  |  November 25, 2015

Following a recent blog post, An Idea without Execution is a Dream, one reader commented that the biggest roadblock to marketing execution was a lack of talent. As digital marketing...

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Marketing Measurement Is As Much About Organization As It Is Analytics And Tools

by Laura Mclellan  |  April 24, 2015

No one debates the importance of measuring marketing effectiveness in terms of business outcomes. But the approach taken often fails to take into account the people and process changes required,...

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Auld Lang Syne for Marketing Technologists

by Laura Mclellan  |  December 23, 2014

Something about the end of the year makes me look back - I think of it as literally and figuratively “cleaning house” before the new year. Going through files today,...

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Marketing Organization Will Continue As a Perpetually Unfinished Work In Progress

by Laura Mclellan  |  June 20, 2014

Last fall I added a garage to my house. That set a chain of events in motion that caused major changes to the landscaping around my family home.  It irrevocably...

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