Gartner Blog Network

Tag: 'marketing-organization' Blog Posts

from the Gartner Blog Network

Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The Marketing Organization Redefined: A Network of Teams Approach

by Marc Brown  |  August 24, 2018

Organizational redesign involves the integration of structure and processes to support the implementation of a marketing strategy and goes beyond the traditional tinkering with “lines and boxes.” A common mistake...

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