Gartner Blog Network

Tag: 'marketing-metrics' Blog Posts

from the Gartner Blog Network

Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

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Marketing Measurement Is As Much About Organization As It Is Analytics And Tools

by Laura Mclellan  |  April 24, 2015

No one debates the importance of measuring marketing effectiveness in terms of business outcomes. But the approach taken often fails to take into account the people and process changes required,...

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Marketers Should Love Their New Reality – P+L Responsibility

by Laura Mclellan  |  July 10, 2014

Every day we read about the changing role of the CMO and their increased responsibilities and impact on the business.  But nothing says marketing has successfully morphed as much as...

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The Marketing Qualified Lead Trap

by Todd Berkowitz  |  December 17, 2013

  Ardent Seinfeld fans will remember the episode where Frank Costanza hired his son George and a guy named Lloyd Braun to sell computers out of his garage in Queens....

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Four Layers of Marketing Measurements

by Laura Mclellan  |  June 7, 2013

There are days when all the advice about the metrics marketing should use feels overwhelming.  I’m reminded of a quote from Lewis Carroll’s Alice in Wonderland - “If you set...

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