Gartner Blog Network

Tag: 'marketing-effectiveness' Blog Posts

from the Gartner Blog Network

Urgency and the Buying Process

by Hank Barnes  |  December 12, 2017

In order for B2B customers to make buying decisions, there has to be a reason to change.  But beyond that, to go through the buying effort, which is non-trivial, there...

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Selling Algorithmic Innovations

by Hank Barnes  |  January 17, 2017

As machine learning continues to mature, and the supporting technologies needed improve, we are seeing more and more products and services built on an algorithmic foundation.     These offerings...

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Measuring Marketing - Is Revenue Focus Wrong?

by Hank Barnes  |  July 18, 2013

Metrics are a hot topic today and searching to find the metrics that matter.  Last year, Gartner asked marketing leaders in IT companies how they were measured and the top...

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