Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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Comments: 3

Brace Yourself for a Super Bowl Wokewashing

by Chris Ross  |  January 17, 2019

The new Gillette ad focused on toxic masculinity is the current “woke” ad making headlines, but it’s certainly far from the first. Nike hit a home run with their Colin...

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Breaking up With a Brand You Love is Harder Than it Sounds

by Bryan Yeager  |  November 21, 2018

Until recently, I don’t think I would have considered myself to be emotionally attached to brands. But something happened this summer that changed my perspective: I stopped using a service...

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CX is the Foundation for Your Personalization Initiatives

by Jane-Anne Mennella  |  November 15, 2018

Personalization. It's both a word and a concept that have been getting a lot of play lately in conversations with marketers and I fully expect those discussions to continue to grow. As an analyst...

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Comments: 2

Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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Story Centered Marketing - A New Approach to Marketing Strategy?

by Hank Barnes  |  July 31, 2018

It's not hard to recognize that I'm a big fan of storytelling.  It's the focus of many of my posts and it dominates my client interactions.  But, a recent conversation...

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Comments: 1

Strategic Leadership Through Customer Vision

by Laurel Erickson  |  May 17, 2018

Today’s marketing leaders are being asked to take on more responsibility and lead initiatives that expand beyond brand growth to data-driven innovation and differentiating customer experiences. With these shifting expectations...

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Comments: 1

Implementing Customer-Centric Merchandising and Marketing in Retail

by Robert Hetu  |  January 18, 2018

Merchandising and marketing are core retail processes where technology must be deployed to leverage advanced analytics, algorithms, intelligent automation services and artificial intelligence to enable unified retail commerce. Retailers of...

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Ten Fearless Predictions for B2B Technology Sales and Marketing in 2018

by Todd Berkowitz  |  December 18, 2017

As long-promised, here's my stab at some fearless predictions for 2018. I did reasonably well with the 2017 predictions and you'll see some predictions this year that dovetail or follow-on to...

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Comments: 6

Your Most Important Digital Asset Needs The Most Work

by Hank Barnes  |  August 1, 2017

Research by Gartner, including studies that my team has done for the last several years focused on technology buying as well as new studies done by the team at CEB...

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