Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

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Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Predictive Analytics: What’s the Probability You’ll Sink or Swim?

by Anna Maria  |  May 9, 2019

The use of predictive analytics is a hallmark of the most advanced marketing analytics teams. In Gartner’s 2018 Marketing Data and Analytics Survey, we asked marketing analytics leaders: “Which of...

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One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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Breaking up With a Brand You Love is Harder Than it Sounds

by Bryan Yeager  |  November 21, 2018

Until recently, I don’t think I would have considered myself to be emotionally attached to brands. But something happened this summer that changed my perspective: I stopped using a service...

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Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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Story Centered Marketing - A New Approach to Marketing Strategy?

by Hank Barnes  |  July 31, 2018

It's not hard to recognize that I'm a big fan of storytelling.  It's the focus of many of my posts and it dominates my client interactions.  But, a recent conversation...

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Strategic Leadership Through Customer Vision

by Laurel Erickson  |  May 17, 2018

Today’s marketing leaders are being asked to take on more responsibility and lead initiatives that expand beyond brand growth to data-driven innovation and differentiating customer experiences. With these shifting expectations...

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