Who's Blogging
- Marty Resnick
- Craig Roth
- Paul Saunders
- Andrew Lerner
- Lydia Leong
- Christy Uher Ferguson
- Jitendra Subramanyam
- Dave Egloff
- Augie Ray
- Deacon D.K. Wan
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How to Fund Unexpected Marketing Costs
by May Keffer | June 30, 2020
Brands Face Twin Unfunded Mandates With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns - such as...
Marketing to Small Business Owners in a “Post-Covid” Environment
by Halle Feuerman | June 10, 2020
As the environment around COVID-19 continues to shift, marketers are expected to move at a quicker pace than ever before to respond. One of the most prominent questions we’re getting...
Embrace the Good in Good Enough to Drive Greater Marketing Agility
by caguerrer | June 8, 2020
A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant "improvements". A silver lining of the past few months has...
Forecasting Consumer’s Future Response (and Ensuing Needs) to the COVID-19 Pandemic
by Tim Barlow | April 21, 2020
It can be difficult to pull up and take stock of the scale and scope of this COVID-19 crisis. We may get glimpses of its reach from data points and...
Bias Toward Actions During the Pandemic to Avoid "COVIDwashing" Backlash
by Augie Ray | April 18, 2020
Cut and paste ad template: "<Insert Brand Here> has been here for <you/your family/your business> for <Insert number> years, and we're here for you today during these unprecedented times. Our...
Consider These COVID-19 Content Adjustments to Your Website
by Laurel Erickson | April 15, 2020
We've all seen misplaced ads. The latest one I saw was in a devastating article I was reading about recent deaths due to COVID-19. About half-way through the article, I...
Re-establish Organizational Trust in Predictive Models
by Joseph Enever | April 15, 2020
Photo by Franki Chamaki on Unsplash Coronavirus upended marketing’s predictive models. Beyond that, there’s an additional issue: how do you manage to rebuild your colleagues’ trust in them? Because a...
Why and How Marketers Must Plan for Uncertainty in 2020
by Augie Ray | April 14, 2020
Marketers are typically an optimistic bunch. But this year, they must be careful not to expect and plan for a rapid COVID-19 recovery. According to economists, infectious disease experts, and...
What are CMOs asking themselves amidst the COVID-19 crisis?
by Michael McCune | March 27, 2020
What behavior shifts will persist when we arrive at the new normal? It many ways, CMOs are asking questions we ask ourselves: Will I keep taking daily walks...
Five Ways to Adapt the Retail Experience in Response to COVID-19
by Kyle Rees | March 24, 2020
From hospitals to open office floor plans, COVID-19 will dramatically change the way we interact with the world around us. For retail brands, the pressure will be particularly acute. Looking...
