Who's Blogging
- Scot Kim
- Avivah Litan
- Andrew White
- Daniel Sanchezreina
- Eric Schmitt
- Jason Wong
- Mark Mcdonald
- Dave Egloff
- Chris Ross
- Debbie Wilson
- Rene Buest
- Hank Barnes
- Frank Buytendijk
- Augie Ray
- Jitendra Subramanyam
- Jim Hare
- Michael Mccune
- Tim Barlow
- Manjunath Bhat
- Marko Sillanpaa
- Mike Mcguire
- Mark Raskino
- Claire Tassin
- Lane Severson
- Bill Ray
- Andrew Frank
- Sean Holbert
- John Wheeler
- Marty Resnick
- Anna Maria
- Charles Golvin
- Benjamin Bloom
- Vivek Swaminathan
- Michael Woodbridge
- Annette Zimmermann
- Deacon Wan
- Mike Wonham
- Don Scheibenreif
- Steve Rietberg
- Alex Gash
- Lizzy Foo
- Camden Jones
- Aparajita Mazumdar
- Jane Anne
- Sally Witzky
- David Furlonger
- Christophe Uzureau
- Mark Atwood
- Clare Dietz
- Jack Mackinnon
Can Cost Optimization Be An "Always-on" Marketing Discipline?
by Michael Mccune | October 3, 2019
A by-product of economic slowdown concerns is that I get to talk more about one my favorite topics: cost optimization.
No. Really!
Of course, recessions aren't the only reason finance...
Marketing Ops: A New Spin on Process Refinement
by Camden Jones | August 22, 2019
At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...
As CMOs Begin 2020 Marketing Plans, CFOs Sharpen Their Questions
by Anna Maria | July 19, 2019
Marketing leaders are now working on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data...
ROI Requires Knowing Who and What You Should Invest In
by Jane Anne | July 10, 2019
With all due respect to the movie Field of Dreams, the days of "build it and they will come" – whether "it" is a product, service or experience, have passed....
It's YOUR Website ... Do You Copy?
by Jane Anne | July 1, 2019
[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]
Last year at our Digital Marketing Conference, I delivered a presentation on where and...
How Fried Oreos Can Help You Gain Better Customer Insight
by Jane Anne | June 19, 2019
74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required).
Yet, when I ask marketing leaders...
Family and Friends Are Your Best Megaphone
by Melissa Minkow | May 21, 2019
Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today.
Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...
One Powerful Tip to Improve Every Business Strategy
by Augie Ray | March 29, 2019
I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...
