Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

What are CMOs asking themselves amidst the COVID-19 crisis?

by Michael McCune  |  March 27, 2020

What behavior shifts will persist when we arrive at the new normal?   It many ways, CMOs are asking questions we ask ourselves:   Will I keep taking daily walks...

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Five Ways to Adapt the Retail Experience in Response to COVID-19

by Kyle Rees  |  March 24, 2020

From hospitals to open office floor plans, COVID-19 will dramatically change the way we interact with the world around us. For retail brands, the pressure will be particularly acute. Looking...

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Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

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Comments: 2

Addressing Disruptions to Tradeshow and Event Marketing Plans Due to Coronavirus

by Christy Ferguson  |  March 3, 2020

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11% of marketing programs budget on third party tradeshows and hosted event...

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Comments: 2

Johnny Cash Started Walking the Line in the '50s -- 2020 Is the Year Marketers Walk Their Own

by Mike McGuire  |  December 30, 2019

Hey marketers, you scraped through another year! Well done. Throughout 2019, you probably spent a bunch of time stressing over whether you needed a customer data platform (CDP) to manage...

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Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane-Anne Mennella  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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Can Cost Optimization Be An "Always-on" Marketing Discipline?

by Michael McCune  |  October 3, 2019

A by-product of economic slowdown concerns is that I get to talk more about one my favorite topics: cost optimization. No. Really! Of course, recessions aren't the only reason finance...

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Marketing Ops: A New Spin on Process Refinement

by cjones  |  August 22, 2019

At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...

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Comments: 1

The Value of Empathy: When CX Goes to the Dogs

by Jane-Anne Mennella  |  August 22, 2019

Along with my passion for fried Oreos, user research and CX, my love for dogs is well known among my colleagues. One such wonderful colleague sent me a LinkedIn post...

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