Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Breaking up With a Brand You Love is Harder Than it Sounds

by Bryan Yeager  |  November 21, 2018

Until recently, I don’t think I would have considered myself to be emotionally attached to brands. But something happened this summer that changed my perspective: I stopped using a service...

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Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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Story Centered Marketing - A New Approach to Marketing Strategy?

by Hank Barnes  |  July 31, 2018

It's not hard to recognize that I'm a big fan of storytelling.  It's the focus of many of my posts and it dominates my client interactions.  But, a recent conversation...

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Strategic Leadership Through Customer Vision

by Laurel Erickson  |  May 17, 2018

Today’s marketing leaders are being asked to take on more responsibility and lead initiatives that expand beyond brand growth to data-driven innovation and differentiating customer experiences. With these shifting expectations...

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Implementing Customer-Centric Merchandising and Marketing in Retail

by Robert Hetu  |  January 18, 2018

Merchandising and marketing are core retail processes where technology must be deployed to leverage advanced analytics, algorithms, intelligent automation services and artificial intelligence to enable unified retail commerce. Retailers of...

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Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

“If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked with...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Brand Marketers, Answer a Higher Calling to Remain Relevant to Customers

by Jennifer Polk  |  August 31, 2017

There are brands that we know and love—the ones that stock our pantry shelves and adorn our clothing. There are companies that are woven into the fabric of our communities—whether...

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