Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane Anne  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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Can Cost Optimization Be An "Always-on" Marketing Discipline?

by Michael Mccune  |  October 3, 2019

A by-product of economic slowdown concerns is that I get to talk more about one my favorite topics: cost optimization. No. Really! Of course, recessions aren't the only reason finance...

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Marketing Ops: A New Spin on Process Refinement

by Camden Jones  |  August 22, 2019

At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...

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The Value of Empathy: When CX Goes to the Dogs

by Jane Anne  |  August 22, 2019

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As CMOs Begin 2020 Marketing Plans, CFOs Sharpen Their Questions

by Anna Maria  |  July 19, 2019

Marketing leaders are now working  on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data...

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ROI Requires Knowing Who and What You Should Invest In

by Jane Anne  |  July 10, 2019

With all due respect to the movie Field of Dreams, the days of "build it and they will come" – whether "it" is a product, service or experience, have passed....

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How Fried Oreos Can Help You Gain Better Customer Insight

by Jane Anne  |  June 19, 2019

74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required). Yet, when I ask marketing leaders...

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Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

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One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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