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Tag: 'magic-quadrant' Blog Posts

from the Gartner Blog Network

Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders

by Noah Elkin  |  May 27, 2020

Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...

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Gartner’s Magic Quadrant for Multichannel Marketing Hubs: What You Need to Know Now

by Noah Elkin  |  April 24, 2019

Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals, and...

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Gartner's Magic Quadrant for Content Marketing Platforms: What You Need to Know Now

by Nicole Greene  |  April 3, 2019

Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content. As audiences demand relevant and personalized content from...

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Personalization, or Personal?

by Kristina LaRocca-Cerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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Four Questions to Ask When Considering a Mobile Marketing Platform Investment

by Bryan Yeager  |  August 16, 2018

In my spare time, I love to cook. I don’t mean to brag… but I think I’m pretty darn good at it. I’m fairly picky about the ingredients I use,...

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Gartner Publishes the Magic Quadrant Sales Force Automation, 2018

by Tad Travis  |  July 9, 2018

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 15 vendors. Within this group, Gartner finds a wide...

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Practical Magic for Multichannel Marketing

by Benjamin Bloom  |  May 10, 2018

What secrets are held by the Magic Quadrant for Multichannel Marketing Hubs? Let me tell you a story. In the 10th grade, I read an obscure but insightful novel that from...

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The One Thing to Always Do When Mentioned in Analyst Research

by Hank Barnes  |  January 16, 2018

A primary goal of most, if not all, analyst relations programs is to get products, services, and/or companies mentioned, or featured, in analyst reports.  Whether it is a use case...

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