Gartner Blog Network

Tag: 'lead-generation' Blog Posts

from the Gartner Blog Network

How to Build Better B2B Demand Generation

by Stephen Wellman  |  November 3, 2017

Business-to-business (B2B) marketing leaders are under the gun to grow revenue. Rather than focusing on growing business from existing accounts, however, many B2B marketers focus on attracting new prospects. B2B...

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Applying Buying Situations to Marketing Objectives

by Hank Barnes  |  November 10, 2015

As regular readers know, our Future of IT Sales special report was just updated and a big theme for us going forward is using Buyers' Situations to guide sales and...

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Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

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Outbound Sales Activities Can Still Succeed, Even Early in the Buying Cycle

by Todd Berkowitz  |  February 10, 2015

It might seem like every time you read an article or blog post or see a presentation about B2B technology sales and marketing, you'll see a stat that indicates that...

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Provider Marketers- Take Our Awareness and Lead Gen Effectiveness Survey!

by Todd Berkowitz  |  November 18, 2014

If you are a provider marketer (or know one) that has full or partial responsibility for your company's efforts to raise awareness and generate leads, I'd appreciate it if you...

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The Marketing Qualified Lead Trap

by Todd Berkowitz  |  December 17, 2013

  Ardent Seinfeld fans will remember the episode where Frank Costanza hired his son George and a guy named Lloyd Braun to sell computers out of his garage in Queens....

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