Gartner Blog Network

Tag: 'it-services' Blog Posts

from the Gartner Blog Network

5 Reasons Why IT Services and Technology Consulting Firms Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 17, 2017

You are the final answer.   Without you, enterprises often don’t get full value from their technology investments.  You put everything together and address the last mile of solutions.   You bring...

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After Outsourcing ... Info-comms?

by Rolf Jester  |  May 1, 2013

A fictional tale. The year is 2023. Celia Young is COO of Tranzco, a midsized distribution company.  She’s also, like all of us, a consumer, has a family, a personal...

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How IT Marketers Can Claim a Seat At the Strategy Table

by Rolf Jester  |  April 23, 2013

In too many IT provider companies, especially smaller and emerging providers, the marketing professionals are relegated to marketing communications, possibly demand generation programs and some aspects of branding. That’s what...

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Should You Change the Way You Sell Offshore Services?

by Rolf Jester  |  April 10, 2013

An interesting article by Charles Fishman in the Atlantic magazine, in December discussed what it called The Insourcing Boom, an apparent return in the US to on-shore manufacturing.  The article...

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Show, Don't Tell: Getting Started with Thought Leadership Marketing

by Rolf Jester  |  March 21, 2013

In marketing and selling of IT services, showing is better than telling. If you’re selling IT services or software solutions to senior executives, then Thought Leadership Marketing (TLM) could be...

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To the Barricades! Annulling the Revolution

by Rolf Jester  |  February 25, 2013

Two recent media reports on automation in IT services highlight some old advice and a major shift in the business of IT services. Ten years ago I applied a “counter-revolutionary”...

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Selling the Invisible

by Rolf Jester  |  February 17, 2013

I research the business of IT services, especially the marketing and selling of those services.   One useful and enjoyable book on the topic is Selling the Invisible: A Field Guide...

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Cisco-EMC JV Get Serious

by Eric Goodness  |  May 6, 2010

Michael Capellas gets things done.  His appointment to lead the Cisco-EMC JV - Acadia - is good news for the market and for users.  I am particularly interested in, as...

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Nortel Bankruptcy: Enterprise Services Focused Business Can't Stand Alone

by Eric Goodness  |  January 16, 2009

I've read a lot in the past 48 hours about Nortel's Chapter 11 filing and there is a lot of speculation about the future of Nortel and its next best steps. A popular...

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