Gartner Blog Network

Tag: 'innovation' Blog Posts

from the Gartner Blog Network

Monetizing and Innovating with Information: The Art of the Possible

by Doug Laney  |  November 5, 2017

If yours is like most organizations, it’s buried in big data, much of it latent and languishing, incurring more cost than economic value. So how do you tip the scales...

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Ask Five Questions Before You Innovate

by Jennifer Polk  |  October 27, 2017

Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...

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Art of Possible vs. Proven Paths to Success

by Hank Barnes  |  September 19, 2017

Following my recent blog on hype cycles, I'm worried about the continued hype around "The Art of the Possible."   The term seems to be growing in popularity over the...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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2 x Life Science Hype Cycles

by Michael Shanler  |  July 29, 2017

While the spring rains drenched the northeastern U.S. and parts of Europe, Jeff, Steve, and I were hard at work authoring, arranging, writing, reviewing,  re-reviewing, re-re-reviewing our content.  After countless...

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Four Takeaways From The Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  July 18, 2017

It has been a few weeks since the conference ended.    I again want to thank everyone that joined us in Huntington Beach.  The feedback has been extremely positive, which...

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A CIO’s 24 Hours of Le Mans

by Michael Shanler  |  June 28, 2017

CIOs are competing in an endurance race.  Winning requires carefully orchestrated activities that rely on technology, team work, precision driving, and a bit of luck.   As in racing, the victorious...

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Marketing Innovation and the Rules of Cool

by Ewan Mcintyre  |  May 22, 2017

In the interest of research, I did a quick (unscientific) scan of LinkedIn this morning – I searched for the words “innovation” and “marketing”, and was interested to note the...

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The Other Side of Status Quo-Your Own

by Hank Barnes  |  May 9, 2017

For vendors, one of the most challenging things for them to overcome with prospective customers is status quo.   I've blogged about no-decisions in the past, but this time I...

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