Gartner Blog Network

Tag: 'information-monetization' Blog Posts

from the Gartner Blog Network

Monetizing and Innovating with Information: The Art of the Possible

by Doug Laney  |  November 5, 2017

If yours is like most organizations, it’s buried in big data, much of it latent and languishing, incurring more cost than economic value. So how do you tip the scales...

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From Moneyball to Grand Slam Information-Based Business Models

by Doug Laney  |  July 24, 2017

In 2003, Michael Lewis published the best-seller, Moneyball: The Art of Winning an Unfair Game, featuring the nouveau analytics-based approach to evaluating baseball players developed by the Oakland Athletics' general manager,...

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Failing to Monetize Data? You Can Bank on It.

by Doug Laney  |  November 22, 2016

A few years ago my family decided to move from one of the western suburbs of Chicago to one of the northern townships about 30 miles away. As with anyone...

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Monetizing Information is More Than Just Selling Your Data

by Doug Laney  |  July 26, 2016

According to various dictionary definitions, to monetize something is “to convert an asset into or establish something as money or legal tender.” But Investopedia goes on to suggest, “The term monetize...

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