Gartner Blog Network

Tag: 'influencer-marketing' Blog Posts

from the Gartner Blog Network

The Power of External Perspectives

by Hank Barnes  |  June 11, 2019

Last week, I shared some of our new research (just a bit--much more depth available for clients) that reveals the significant number of failing projects.   But in looking at failure,...

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Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The multiplier effect (remaking marketing priorities)

by Hank Barnes  |  July 17, 2018

As digital marketing techniques and options continue to mature and expand, vendors may be missing something.    We get so focused on generating leads, and orient much of our spend...

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Two Marketing Trends Marketers Will (Probably) Get Wrong in 2017

by Augie Ray  |  December 30, 2016

It is the end of the year, and that means every marketers' inbox and LinkedIn feed are full of articles promising the top marketing trends for 2017. Many of the...

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Influencer Marketing: Trading on Trust

by Jennifer Polk  |  February 5, 2016

"It takes two to do the trust tango--the one who risks (the trustor) and the one who is trustworthy (the trustee); each must play their role.” ~ Charles H. Green, The...

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Influencer Marketing is About the How, not Just the Who

by Jennifer Polk  |  January 29, 2016

Influencer marketing isn’t new. It’s a staple of PR, media relations and analyst relations functions. Influencer marketing has also evolved into a tactic that marketers use to drive word of...

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The Customer Experience Implications of the FTC's New Rules on Native Advertising

by Augie Ray  |  December 23, 2015

Yesterday, the FTC issued new guidance on native advertising, sponsorship, and disclosure. In some respects, the new FTC guidance contains little new. It is just another reminder that the same tenets of...

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Considerations for Content Licensing

by Hank Barnes  |  August 4, 2015

Our research at Gartner shows that technology buyers are looking beyond providers for information they can trust.   Buyers place high value on 3rd party content from trusted sources, particularly...

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In Weakness, There is Strength-Particularly with Influencers

by Hank Barnes  |  April 14, 2015

Our research into the technology buying cycle continues to highlight how important buyers view influencers at all stage of their buying process.   Whether an influencer comes from academia, the...

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