Gartner Blog Network

Tag: 'influencer-marketing' Blog Posts

from the Gartner Blog Network

The Power of External Perspectives

by Hank Barnes  |  June 11, 2019

Last week, I shared some of our new research (just a bit--much more depth available for clients) that reveals the significant number of failing projects.   But in looking at failure,...

Read more »

Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

Read more »

The multiplier effect (remaking marketing priorities)

by Hank Barnes  |  July 17, 2018

As digital marketing techniques and options continue to mature and expand, vendors may be missing something.    We get so focused on generating leads, and orient much of our spend...

Read more »