
Integrating Different Perspectives
by Hank Barnes | July 2, 2019
One of the areas we explored in our recent survey on tech buying (for Gartner clients in our product marketing teams program, here are links to two of the formal...

Influence Scales. Control Does Not.
by Hank Barnes | December 8, 2015
One of my favorite soundbites from the Gartner Symposium Keynote was "Influence Scales. Control Does Not." Peter Sondergaard made the statement as a rallying cry to CIOs to not...

Getting Value from Gartner (and other Analysts)
by Hank Barnes | August 21, 2013
One of the most common questions I get when talking to prospective and existing Gartner clients is how to get the most value from a Gartner relationship. I just saw...

Going from "Your Here" to "Their There"
by Hank Barnes | May 2, 2013
I recently came across a blog post by Mark Goulston and John Ullmen on Harvard Business Review titled, "How to Really Understand Someone Else's Point of View." The story connected...