Gartner Blog Network

Tag: 'ideal-customer-profile' Blog Posts

from the Gartner Blog Network

Creating Your Own Luck

by Hank Barnes  |  January 8, 2019

As the new year kicks off, amidst lots of questions about where the overall financial market is heading, companies (and individuals) are thinking about how to be successful in 2019. ...

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Three Tests to Assess Your Customer Centricity-Beyond Lip Service

by Hank Barnes  |  December 11, 2018

Being customer-centric.  It's a simple idea and one that you'd be hard pressed to find many companies that won't make the claim that they either are, or desire to be,...

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The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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All Revenue Is Good Revenue Attitudes Force Compromises

by Hank Barnes  |  October 9, 2018

Revenue is important.  Growth is important.  But is all revenue good revenue?   Rarely.  But many like to say that.  They want to grow.  They want to close business. What would...

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Setting Strategies - Where to Focus

by Hank Barnes  |  October 17, 2017

As tech providers define and refine their strategies, there are a wide variety of factors to consider.   These include (among others) market factors, competition, customers, and their own capabilities....

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Strategy, Selling, and Segmentation

by Hank Barnes  |  November 4, 2014

I am reading a fantastic book right now.  It is called Aligning Strategy and Sales by Frank Cespedes, published by Harvard Business Review Press.  For those that have been following our...

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