Gartner Blog Network

Tag: 'hype-cycle' Blog Posts

from the Gartner Blog Network

Overstepping Your Value

by Hank Barnes  |  October 1, 2019

In tech, there is a constant stream of trends, big ideas and buzzwords that drive interest and, in some cases, waves of growth.   It is easy to tell when it...

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A "PRACtical" View of Emerging Risk Management Technologies

by John Wheeler  |  August 19, 2019

Gartner's "Hype Cycle for Risk Management, 2019" report was published almost a month ago and reader response has been overwhelmingly positive. In this year's report, we highlight the need for...

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The Big Data Obituary

by Svetlana Sicular  |  October 3, 2018

Today, the rivals and big data pioneers Cloudera and Hortonworks announced their merger. In our last year’s Hype Cycles, we marked “Big Data” and "Hadoop Distributions" as obsolete before plateau....

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Customer Data Platforms: Eliminate the Moat Around Your Data

by James Meyers  |  August 3, 2018

Am I the only one who wonders this question— why would an organization deploy a technology that unifies enormous quantities of customer data if their business teams can’t access the...

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Hyping DataOps

by Nick Heudecker  |  July 31, 2018

This year’s Hype Cycle for Data Management included a new innovation profile for DataOps, a fledging term that’s just entering the story of some data integration and data pipeline vendors....

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Creating an Autonomous Marketing Future through Data and Integration

by Benjamin Bloom  |  July 27, 2018

Gartner’s latest Hype Cycle for Digital Marketing and Advertising is out now (Gartner clients may access it here) and one key takeaway is that hype surrounding Artificial Intelligence for Marketing...

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Digital Disruption Demands Demystification (Hype Cycle Season)

by Hank Barnes  |  August 22, 2017

Okay, okay, my title is alliteratively overwhelming, but at a time when seemingly every article talks about disruption, it is important to separate hype from reality.   Gartner Hype Cycles...

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New Research: Hype Cycle for Life Sciences, 2016

by Stephen Davies  |  August 24, 2016

The Cambridge Dictionary defines "hype" as "information that makes something seem very important or exciting" and "to make something seem more exciting or important than it is". Technology certainly falls...

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Hype Cycle Reminders For Tech Providers

by Hank Barnes  |  August 23, 2016

It is hype cycle season here at Gartner, with updated and new hype cycles having been recently published or on their way.   Whenever new hype cycles are published, there...

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Networking Hype Cycle 2016

by Andrew Lerner  |  July 28, 2016

ICYMI (perhaps you were tracking down the Squirtle Squad), we just published the 2016 Networking Hype Cycle. 2016 has indeed been the year of SDWAN, which now sits atop the peak...

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