Gartner Blog Network

Tag: 'google' Blog Posts

from the Gartner Blog Network

Search Marketing’s Next Hurrah

by Anna Maria  |  August 23, 2018

Twenty years ago,  Google was founded, disrupting marketing’s playbook. Seemingly overnight, marketing leaders needed specialists to help them figure out how to incorporate search advertising into their media mix and how...

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Making The Most Of Media Consolidation

by Eric Schmitt  |  June 20, 2018

Anyone within a country mile of digital ad buying is well aware that Google and Facebook wield formidable influence over the industry. But even those in the business are sometimes...

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Just Published: New Assessments of AWS, Azure and GCP Cloud IaaS

by Marco Meinardi  |  March 13, 2018

Gartner has just published the updated cloud IaaS scores for Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP). Gartner clients are normally used to see these updates...

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December 2017 Tracker - Where's Hadoop?

by Merv Adrian  |  December 29, 2017

The leading 2017 story of Hadoop distributions is that nobody seems to want to be accused of being in the business of providing them. Some former champions are expanding their shiny new positioning: Cloudera...

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Amazon vs. Google: The ugly side of Streaming

by Ted Chamberlin  |  December 7, 2017

I think we all anticipated that it was coming. The stakes are too high, the players are too stubborn and the revenue opportunities are too lucrative. Google is threatening to...

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Native Advertising Heats Up

by Anna Maria  |  September 8, 2017

What's native advertising? It’s a question that confounds even the most seasoned marketers, even though the Federal Trade Commission has issued extensive guidelines on native advertising’s proper usage. That’s not...

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Google's AR Core - The Tool(s) Android Developers Need to Build Augmented Reality Apps

by Marty Resnick  |  August 31, 2017

Needless to say, it’s been a very exciting couple of months for Augmented reality (AR). With the announcements of AR Core (Google), and AR Kit (Apple) a couple of months...

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Google Cloud Spanner Enters With a Splash

by Donald Feinberg  |  February 27, 2017

This post was authored by Rick Greenwald, Merv Adrian and Donald Feinberg Last week, Google launched its internal Cloud Spanner DBMS into a public beta. Claiming to be both strongly consistent (like...

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Google Cloud Spanner Enters With a Splash

by Merv Adrian  |  February 24, 2017

This post was authored by Rick Greenwald, Merv Adrian and Donald Feinberg Last week, Google launched its internal Cloud Spanner DBMS into a public beta. Claiming to be both strongly consistent...

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