Gartner Blog Network

Tag: 'go-to-market' Blog Posts

from the Gartner Blog Network

Why I Don't Assess Vendor Products

by Hank Barnes  |  November 5, 2019

It often seems strange to people when I talk to them that I work for Gartner, but don't cover any product categories, technologies, or market segments.  And I like it...

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New Research on Enterprise Buying Habits for Technology Coming Soon

by Hank Barnes  |  April 16, 2019

This post is a tease.  Let me get that out of the way first.  But, boy-o-boy, am I excited. At the beginning of this year, we kicked off our biggest...

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The Risk of the "Risk Bias"

by Hank Barnes  |  March 27, 2018

"No one ever got fired for buying IBM" is a phrase we've all heard.  Today, that might change to a variety of other leading vendors.   It's often the legitimate reason...

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