Gartner Blog Network

Tag: 'gdpr' Blog Posts

from the Gartner Blog Network

GDPR Requires IRM For Fast and Effective Response

by John Wheeler  |  September 14, 2018

This week, Gartner hosted its annual Security & Risk Management Summit in London and the buzz at the event centered on the new risks associated with the General Data Protection...

Read more »

Successful Marketing Personalization Requires Going Beyond Gimmicks

by Bryan Yeager  |  September 14, 2018

Throughout my career, I’ve had a front-row seat to witness the evolution of personalized marketing. I started my personalization journey in the world of print, which is traditionally thought of...

Read more »

The Post-GDPR Polarized Privacy Personalization Paradox Blues

by Andrew Frank  |  July 5, 2018

Whatever good or ill may come from the GDPR, one thing is clear: it has focused marketing’s collective mind on issues of privacy and control in data-driven marketing. While vendors...

Read more »

Stop Agonizing Over GDPR Opt-In Emails and Start Thinking about How Your Use of Cloud Impacts GDPR Compliance

by Richard Watson  |  May 25, 2018

Are you thinking About Your cloud providers and the GDPR? You should be. Using IaaS cloud service providers to process personal data introduces new risks. If you use Cloud providers,...

Read more »

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager  |  February 23, 2018

If I’m being honest, data privacy is a topic that tends to elicit more eyerolls than expressions of enthusiasm among marketers. After all, data is supposed to be the fuel...

Read more »