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Tag: 'gartnercrm' Blog Posts

from the Gartner Blog Network

In the Future, Your CRM Applications Will Need to Natively Support AI, IoT, Analytics and Integration

by Olive Huang  |  February 13, 2020

What is the best way to stay dry in Sydney's grey raining day? - go to Microsoft Envision they said. All the Microsoft executives at the event claimed they brought...

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Gartner Launches the CRM Sales Technology Key Initiative

by Tad Travis  |  February 14, 2019

I am pleased to announce that Gartner has launched our new formal program for sales technology research.  Yes, we have long covered CRM technology for sales at Gartner.  What is...

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A New Monday Morning Litmus Test for CRM Sales

by Tad Travis  |  November 16, 2018

Two years ago, I posted  my short-cut method for evaluating sales technology solutions.  Called the Monday Morning Litmus test, it had two components. From the prospect of an end-user of sales...

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Is Digital Transformation in CRM Sales Tech a Thing?

by Tad Travis  |  October 30, 2018

Last week I wrote about my top take-way from the US Gartner Symposium event.  My talks with CRM leaders revealed a persistent interest in technologies and processes that will help...

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Gartner Publishes the Magic Quadrant Sales Force Automation, 2018

by Tad Travis  |  July 9, 2018

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 15 vendors. Within this group, Gartner finds a wide...

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Is It Possible to Measure "Ease of Use" in CRM Sales Applications?

by Tad Travis  |  June 29, 2018

This is a question that occupies more of my brainspace that probably should. It comes up regularly in talks with Gartner clients, as in "We want to replace our Sales...

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Looking ahead: Gartner's CRM Sales Research 2018

by Tad Travis  |  January 18, 2018

Happy New Year everyone. Now that we are well into January, this is a good time to share thoughts and observations about the CRM Sales Research agenda for 2018. Yesterday,...

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