Gartner Blog Network

Tag: 'facebook' Blog Posts

from the Gartner Blog Network

Search Marketing’s Next Hurrah

by Anna Maria Virzi  |  August 23, 2018

Twenty years ago,  Google was founded, disrupting marketing’s playbook. Seemingly overnight, marketing leaders needed specialists to help them figure out how to incorporate search advertising into their media mix and how...

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Making The Most Of Media Consolidation

by Eric Schmitt  |  June 20, 2018

Anyone within a country mile of digital ad buying is well aware that Google and Facebook wield formidable influence over the industry. But even those in the business are sometimes...

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