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by Jennifer Polk | September 21, 2017
“If everything is important, then nothing is.”
The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked...
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by Jennifer Polk | September 7, 2017
Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...
by Jennifer Polk | October 30, 2015
Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good?
A good business...
by Jennifer Polk | October 23, 2015
Marketers are known for creative ideas, but an idea without execution is a dream. Much attention is paid to strategy, vision and planning, but equal or greater time should be...
by Eric Knipp | February 14, 2010
I've noticed a number of blog posts lately about the value of execution. At the risk of stating the obvious I've decided to chime in.
Corporations and individuals alike spend...