Gartner Blog Network

Tag: 'eta-profiles' Blog Posts

from the Gartner Blog Network

Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing

by Hank Barnes  |  November 13, 2018

Many of my recent posts have been introducing (or reintroducing) Enterprise Technology Adoption (ETA) profiles.   We believe ETA profiles can be very revealing for both enterprise technology buyers and vendors,...

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The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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The Road to Gartner's Enterprise Technology Adoption Profiles (and the road ahead)

by Hank Barnes  |  October 30, 2018

For the past five years, Gartner has been developing and refining a new approach for categorizing businesses based upon their attitudes toward technology adoption.   When we first started sharing the...

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