Gartner Blog Network

Tag: 'enterprise-technology-adoption-profiles' Blog Posts

from the Gartner Blog Network

Personalization Helps Growth Tech Companies to Achieve Revenue Goals

by Ray Pun  |  November 9, 2019

Gartner research of technology and service providers (TSPs) indicates that marketers in “growth” organizations are personalizing webpages and emails for target accounts significantly more than those in “no growth” organizations....

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The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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The Road to Gartner's Enterprise Technology Adoption Profiles (and the road ahead)

by Hank Barnes  |  October 30, 2018

For the past five years, Gartner has been developing and refining a new approach for categorizing businesses based upon their attitudes toward technology adoption.   When we first started sharing the...

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