Gartner Blog Network

Tag: 'enterprise-technology-adoption' Blog Posts

from the Gartner Blog Network

Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing

by Hank Barnes  |  November 13, 2018

Many of my recent posts have been introducing (or reintroducing) Enterprise Technology Adoption (ETA) profiles.   We believe ETA profiles can be very revealing for both enterprise technology buyers and vendors,...

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