Gartner Blog Network

Tag: 'enterprise-persona' Blog Posts

from the Gartner Blog Network

Creating Your Own Luck

by Hank Barnes  |  January 8, 2019

As the new year kicks off, amidst lots of questions about where the overall financial market is heading, companies (and individuals) are thinking about how to be successful in 2019. ...

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Three Tests to Assess Your Customer Centricity-Beyond Lip Service

by Hank Barnes  |  December 11, 2018

Being customer-centric.  It's a simple idea and one that you'd be hard pressed to find many companies that won't make the claim that they either are, or desire to be,...

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The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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