Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Fight Mobile Strategy Inertia!

by Mike McGuire  |  September 26, 2019

Let's see, nearly 40% of U.S consumers Gartner surveyed earlier this year say they prefer to shop and buy online via their mobile phone across a number of categories. (Detail...

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How Fried Oreos Can Help You Gain Better Customer Insight

by Jane-Anne Mennella  |  June 19, 2019

74 percent of marketing leaders told us that market and customer insight are one of the top capabilities critical for success (Gartner subscription required). Yet, when I ask marketing leaders...

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Convincing Leaders to Augment Analytics Teams With Advanced Data Skills

by James Meyers  |  May 9, 2019

For those of you with only 30 seconds to read... TL;DR: Leverage your stakeholders’ unfulfilled needs as the core of your business case for adding more sophisticated analytics personnel. Pledge to...

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The Benefits (and Limits) of Relative Measurements in Marketing

by Jason McNellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

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Fuel Your Personalization Engine with Helpful Content

by Rick LaFond  |  March 7, 2019

One of the top concerns among marketers when adopting personalization is that the consumer might consider the brand’s communication ‘creepy’.  This is a well-founded cause for apprehension, given Gartner research...

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Comments: 3

Brace Yourself for a Super Bowl Wokewashing

by Chris Ross  |  January 17, 2019

The new Gillette ad focused on toxic masculinity is the current “woke” ad making headlines, but it’s certainly far from the first. Nike hit a home run with their Colin...

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Location Data Alert – Can Blockchain Enable More Transparency?

by Mike McGuire  |  December 20, 2018

Location data collected and utilized by so many of our favorite apps enables a bevy of convenience. Like getting accurate estimates of our commute time or being able to precisely...

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Comments: 1

CX is the Foundation for Your Personalization Initiatives

by Jane-Anne Mennella  |  November 15, 2018

Personalization. It's both a word and a concept that have been getting a lot of play lately in conversations with marketers and I fully expect those discussions to continue to grow. As an analyst...

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Comments: 2

2019 CMO Budget Reality Check

by Anna Maria Virzi  |  November 1, 2018

Where are marketing budgets headed in 2019? We set out to answer that question in Gartner’s 2018-2019 CMO Spend Survey of 621 marketing executives in the United States, Canada and...

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