Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Make Martech Investments for an Imperfect World

by Mike McGuire  |  July 27, 2020

(Warning: Slightly discursive introduction – but I have a point!) The original Grateful Dead were known for sometimes having interminably long spaces between songs where band members would fiddle with...

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Facebook, Polarized Content and Advertisers: Don't Wait for Regulators

by Mike McGuire  |  July 13, 2020

You know when a trend in digital media -- or news for that matter -- hits an inflection point.  It's when a publication runs a headline that says something like "...

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Marketing to Small Business Owners in a “Post-Covid” Environment

by Halle Feuerman  |  June 10, 2020

As the environment around COVID-19 continues to shift, marketers are expected to move at a quicker pace than ever before to respond. One of the most prominent questions we’re getting...

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How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

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Personalization Vendors Clamber to Course Correct

by Jennifer Polk  |  February 6, 2020

This week, software company Salesforce acquired CDP and personalization engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted...

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Johnny Cash Started Walking the Line in the '50s -- 2020 Is the Year Marketers Walk Their Own

by Mike McGuire  |  December 30, 2019

Hey marketers, you scraped through another year! Well done. Throughout 2019, you probably spent a bunch of time stressing over whether you needed a customer data platform (CDP) to manage...

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Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane-Anne Mennella  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Fight Mobile Strategy Inertia!

by Mike McGuire  |  September 26, 2019

Let's see, nearly 40% of U.S consumers Gartner surveyed earlier this year say they prefer to shop and buy online via their mobile phone across a number of categories. (Detail...

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