Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Ad Tech's 'Godfather': Dr. Boris Speaks

by Martin Kihn  |  October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA...

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Push-notification Overload? It's a Technique Not a Strategy

by Mike Mcguire  |  October 11, 2017

Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the discipline that comes with using granular mobile marketing analytics) are...

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36 Advertising Stats: A Cheat Sheet

by Martin Kihn  |  October 9, 2017

Note that these numbers are rounded, sometimes seriously so. Any marketer could memorize them. Let's start with a picture: Big Picture Global ad spending: $500B U.S. ad spending: $200B Yearly...

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Make 2018 the Year of Marketing Measurement

by Anna Maria  |  October 5, 2017

Marketers have moved past the long-running declaration, “This is the year of mobile.” Some are riding high today on the native advertising wave as others consider bailing on advertising. Meanwhile,...

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Debunking Three Common Myths about Personalization

by Jennifer Polk  |  September 29, 2017

  Personalization is quickly becoming one of the leading techniques in customer marketing. But it isn't easy, or easily understood. In fact, there's hype surrounding personalization, from software providers promising...

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Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

  “If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked...

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Ad Tech Optimist: A Conversation with Jeff Green

by Martin Kihn  |  September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Attention Angel: Ad Tech Adventures of Jonah Goodhart

by Martin Kihn  |  August 9, 2017

When Oracle acquired Moat in April 2017 for a reported $850 million, it was seen as a shrewd addition to the coalescing Oracle Data Cloud and a rare streak of...

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Dynamic Creative and the Automated Brand

by Martin Kihn  |  August 1, 2017

In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. That 84-month lag points to the relative status of dynamic creative...

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