Gartner Blog Network

Tag: 'digital-edge' Blog Posts

from the Gartner Blog Network

A late spring and instant summer, the CIO and Digital Technology

by Mark Mcdonald  |  April 29, 2013

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half...

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Can the CIO be the Chief Digital Officer? Yes if they make the role their own

by Mark Mcdonald  |  April 12, 2013

The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers...

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Can the CIO be the Chief Digital Officer? Crafting the right role

by Mark Mcdonald  |  April 10, 2013

YES, even H3LL Yes.  But just because you are the CIO does not mean that you are the Chief Digital Officer by default.  They are two different jobs with significant...

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Digital Technology and the Board of Directors

by Mark Mcdonald  |  April 5, 2013

A board of directors assumes two responsibilities to represent the interests of shareholders.  The first is as an advisor to company regarding its strategy, operations and plans.  The second responsibility...

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What I learned about IT and DT over the past three weeks

by Mark Mcdonald  |  April 3, 2013

I am just back from three-weeks visiting CIOs around the world at various events, one on one meeting and team presentations.  The trip, which ranged from Dubai to London to...

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Chief Digital Officer – who should they report to?

by Mark Mcdonald  |  March 22, 2013

Prior posts have discussed the need for a Chief Digital Officer as well as the different types of Digital Officers.  This post concentrates on the range of possible reporting relationships...

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Chief Digital Officer, What type does your organization need?

by Mark Mcdonald  |  March 12, 2013

Everyone is talking about the need for a chief digital officer (CDO).  The CDO role has come into fashion as a demonstrable sign that your organization is serious about digital...

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The Chief Digital Officer, you may not need one.

by Mark Mcdonald  |  March 6, 2013

Digitalization requires a type of collaboration that spans the organization to create a digital edge based on an integrated customer experience. The idea of a ‘chief” role responsible for a...

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Digital Edge In Marketing: The Customer Experience in ‘real time’

by Mark Mcdonald  |  January 28, 2013

Automation, communication and brut force describe IT’s relationship with Marketing.  Pre-digital information technologies such as CRM, eCommerce Sites, eMail marketing provided new technology tools to perform old marketing tasks. Sure,...

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Digital strategy or digital tragedy

by Mark Mcdonald  |  January 23, 2013

As more and more attention turns to digital technology (mobile, big data, social, cloud) the greater the temptation to invest in a 'digital' strategy.  The idea sounds clear, simple and...

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