Gartner Blog Network

Tag: 'digital-commerce' Blog Posts

from the Gartner Blog Network

Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Mobile Marketing Means Serious Business

by Noah Elkin  |  December 7, 2017

A big theme in Gartner's recent Multichannel Marketing Effectiveness Survey (client subscription required) is the emergence of mobile as a dominant channel for multichannel marketers. Now, for those who have...

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Conversational Artificial Intelligence. We Need To Talk About It.

by Adrian Lee  |  October 10, 2017

Gartner released its Top Strategic Predictions for 2018 and beyond on 29th September. I heaved a sigh of relief when I saw that one of the predictions by my esteemed...

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Digital Commerce Success Is A Click Away

by Adrian Lee  |  August 15, 2017

Since this is my first Gartner blog post, I want to write about something that I love. And nothing gives me more pleasure than discussing how to grow a successful...

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Over-Communicate to Manage Customer Expectations in Digital Commerce

by Jennifer Polk  |  May 1, 2017

The old adage goes, "Tell 'em what you're going to tell 'em. Tell 'em. Then, tell 'em what you told 'em."  This is true in digital commerce more than anywhere...

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Feel The Churn –Value Segmentation And The Art Of Knowing When You’ve Been Ghosted

by Ewan Mcintyre  |  April 6, 2017

Ghosting: the practice of ending a relationship suddenly without explanation, withdrawing all communication I’ve never been ghosted. Sure, there are people I’m not in contact with anymore– you lose touch...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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The Marketing Recruiting Challenge

by Ewan Mcintyre  |  June 30, 2016

I can’t remember who it was that originally said that marketing is more of an art than a science – my rule is, whenever unsure, always attribute to either Mark...

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