Gartner Blog Network

Tag: 'digital-commerce' Blog Posts

from the Gartner Blog Network

Using Mobile Marketing to Ease Consumer Concerns

by Rebecca Edelman  |  October 26, 2020

Marketers can utilize mobile marketing and mobile-native features to meet the needs of consumers in a COVID world.  Over eight months into the pandemic, brands and consumers have settled into...

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Drive Digital Commerce Cost Optimization Using DTC-style Performance Marketing

by Zachary Weinberg  |  August 6, 2020

Larger organizations are evaluating direct selling models in search of growth, inspired by newly launched e-commerce businesses disrupting the market. Both B2B and B2C organizations recognize the potential benefits of...

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Four Ways To Improve Your Digital Commerce Experience Amid COVID-19

by Zachary Weinberg  |  May 14, 2020

Consumers have accelerated their shift to online shopping as more people take advantage of online delivery and explore other contactless fulfillment options amid social distancing and shelter-in-place orders (see “Adapt to...

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Rising E-Commerce Demand and Rising Packaging Waste - What Can Marketing Leaders Do?

by Zachary Weinberg  |  March 25, 2020

E-commerce Demand is Surging How many different websites have you started shopping on that you never purchased from before? 1, 2, 7, 10, more? How many more boxes have been...

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Don't Believe the Hype: You Don't Need 1:1 Personalization

by Jennifer Polk  |  May 16, 2019

Personalization is hot topic and 1:1 personalization is even hotter. The truth is 1:1 personalization is over-hyped by providers trying to differentiate their solutions. What matters most to your audience...

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Singapore Will Start e-Tax on Digital Services in 2020

by Adrian Lee  |  February 23, 2018

Netflix. Uber. Spotify.  Consider yourselves warned. During the Budget statement on 19th February,  Singapore's Finance Minister Heng Swee Keat announced that there will be a GST (Goods and Services Tax)...

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Worry Me, Natural Language Processing Doesn't

by Adrian Lee  |  January 17, 2018

The Newsweek headline screamed, "Robots Can Now Read Better Than Humans, Putting Millions of Jobs At Risk". I nearly drowned laughing into my morning coffee. It was a slow news...

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