Gartner Blog Network

Tag: 'data-monetization' Blog Posts

from the Gartner Blog Network

Monetizing and Innovating with Information: The Art of the Possible

by Doug Laney  |  November 5, 2017

If yours is like most organizations, it’s buried in big data, much of it latent and languishing, incurring more cost than economic value. So how do you tip the scales...

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Why a Book on Infonomics?

by Doug Laney  |  August 23, 2017

With its publication less than a month away, many people who have heard about, got a sneak peak of, or pre-ordered my book, Infonomics: How to Monetize, Manage, and Measure...

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From Moneyball to Grand Slam Information-Based Business Models

by Doug Laney  |  July 24, 2017

In 2003, Michael Lewis published the best-seller, Moneyball: The Art of Winning an Unfair Game, featuring the nouveau analytics-based approach to evaluating baseball players developed by the Oakland Athletics' general manager,...

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Data and Analytics Strategy Predictions Through 2021

by Doug Laney  |  December 19, 2016

Several colleagues and I just published our strategy predictions for data and analytics leaders: Predicts 2017: Licensing, Legal and Language Lessons for Data and Analytics Leaders. These are not predictions...

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Failing to Monetize Data? You Can Bank on It.

by Doug Laney  |  November 22, 2016

A few years ago my family decided to move from one of the western suburbs of Chicago to one of the northern townships about 30 miles away. As with anyone...

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Q&A Following "10 Ways CDOs Fail and How to Avoid the Traps" Webinar

by Doug Laney  |  October 7, 2016

During my October 06, 2016 webinar "Ten Ways CDOs Fail and How to Avoid the Traps" (replay available), attendees asked a number of great questions about how Gartner sees the role...

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Monetizing Information is More Than Just Selling Your Data

by Doug Laney  |  July 26, 2016

According to various dictionary definitions, to monetize something is “to convert an asset into or establish something as money or legal tender.” But Investopedia goes on to suggest, “The term monetize...

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Applied Infonomics: Why and How to Value Your Information as an Asset

by Doug Laney  |  October 14, 2015

Use the Gartner Information Valuation Method to apply the same rigors to valuing your information assets as you do to other critical enterprise assets. Imagine a retail manager with no...

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