Gartner Blog Network

Tag: 'data-driven-marketing' Blog Posts

from the Gartner Blog Network

Mapping the Rewards — and Risk — of Location Intelligence

by Noah Elkin  |  February 6, 2019

As consumers, everywhere we go, we leave a digital footprint. According to research from my Gartner Iconoculture colleagues (Gartner client subscription required), more than half of US consumers feel their...

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A/B Testing in Marketing: The Customer's Always Right

by Anna Maria  |  February 8, 2018

A/B and multivariate tests are designed to let marketers know what messaging, content, offers and visual elements contribute to a lift in conversions. In effect, these testing techniques let customers signal...

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The Economics of Customer Insights

by Noah Elkin  |  September 15, 2017

"How well do we know our customers?" This is the question increasingly at the forefront of marketers' minds. If you're not yet thinking about how to gather customer insights and leverage them...

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The F8 of Digital Advertising Rests with Facebook and Google

by Noah Elkin  |  April 20, 2017

If you've read this far, then I managed to get your attention. In today's media-saturated world, that's no easy feat, so thank you. Like an effective headline, digital advertising is designed...

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Three Trends Driving Interest in Account-Based Marketing (ABM)

by Noah Elkin  |  February 17, 2017

In one of my first blog posts after joining Gartner, I wrote about account-based marketing (ABM) as a hot trend for B2B marketers. Nine months later, the fires under ABM...

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Data, Desire and David

by Chris Ross  |  December 19, 2016

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Privacy, Media, and Advertising: A Tough Act to Follow

by Andrew Frank  |  October 31, 2016

Thursday, October 27, 2016 was so densely packed with news that some of it may have gone unnoticed. On this day the FCC adopted new rules for how ISPs collect...

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How to Find Your Inner Data Geek

by Noah Elkin  |  October 11, 2016

Like it or not, we live in a data-driven age. With the continued advance of digital business, data will only gain greater prominence. So it's up to all of us to...

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High-Tech Marketers Face High-Fidelity Challenges

by Noah Elkin  |  June 27, 2016

Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments....

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The Cool Vendors for Tech Marketing and Sales Enablement Leaders?

by Todd Berkowitz  |  April 20, 2016

It's that time of year again. Do I mean the Spring, where we can put away your winter coats (unless like me you spent last weekend shoveling heavy, wet snow)? No....

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