Gartner Blog Network

Tag: 'data-driven-marketing' Blog Posts

from the Gartner Blog Network

Mapping the Rewards — and Risk — of Location Intelligence

by Noah Elkin  |  February 6, 2019

As consumers, everywhere we go, we leave a digital footprint. According to research from my Gartner Iconoculture colleagues (Gartner client subscription required), more than half of US consumers feel their...

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A/B Testing in Marketing: The Customer's Always Right

by Anna Maria Virzi  |  February 8, 2018

A/B and multivariate tests are designed to let marketers know what messaging, content, offers and visual elements contribute to a lift in conversions. In effect, these testing techniques let customers signal...

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