Gartner Blog Network

Tag: 'customization' Blog Posts

from the Gartner Blog Network

Managing the Fluidity of the Customer Life Cycle

by Hank Barnes  |  April 19, 2016

When I talk with people about the Customer Life Cycle  Model and the idea of Situational Selling, there is often concern expressed about the lack of control and predictability.  I make...

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The Territory Between Configuration and Customization

by Brian Iverson  |  February 23, 2015

One topic that generated a disproportionate amount of heat with vendors -- and even among team members -- during our IGA Critical Capabilities research had to do with how certain product...

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Supply Chain Segmentation Becoming a Reality: Dell & Converse

by Matthew Davis  |  November 15, 2010

Have you ever heard someone say "Oh I don't care what kind, just get the cheapest one"... and then in the next moment, "No, I don't like that one.  It's...

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