Gartner Blog Network

Tag: 'customers' Blog Posts

from the Gartner Blog Network

Be Thoughtful in Telling Customers Something They Do Not Know

by Hank Barnes  |  May 12, 2015

With the changes in the buying process and ability for potential customers to do a substantial amount of research on their own (as our research--and that of others--shows), a common...

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Most Consistent Benefit of Advocacy Marketing - Work Life Gets Easier

by Hank Barnes  |  March 3, 2015

As any of you who follow my blog know, I'm a big advocate of Advocacy Marketing.  Advocating Advocacy, hmm? That aside, I've spent the past few weeks interviewing people at organizations...

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Coupons for products I just purchased, is that the best you can do?

by Robert Hetu  |  March 3, 2014

As a retail analyst I am always looking for insights into the retail capabilities of companies large and small. So picture me in a store last Saturday, in another state,...

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The art of the customer reference

by Lydia Leong  |  August 6, 2012

In the course of my career at Gartner, and my pre-Gartner life as an engineering director who spent giant piles of money on purchasing technology that was often very early-stage,...

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In cloud IaaS, developers are face of business buyers

by Lydia Leong  |  November 10, 2011

I originally started writing this blog post before Forrester's James Staten made a post called "Public Clouds Prove I&O Pros Are From Venus And Developers Are From Mars", and reading...

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Common service provider myths about cloud infrastructure

by Lydia Leong  |  November 9, 2011

We're currently in the midst of agenda planning for 2012, which is a fancy way to say that we're trying to figure out what we're going to write next year....

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Excerpt: Credit cards and EA/Mythic's epic billing mistake

by Lydia Leong  |  April 11, 2010

Excerpt: Click here to read the original. How many merchants that you don't do business with any longer, but used to have recurring billing permission on your credit card, still...

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Thoughts from the Information Security Summit

by Earl Perkins  |  July 6, 2009

With the Gartner Information Security Summit over, we have time to reflect on what all of us may have learned from the experience. It isn't that often that we have...

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Vendor horror stories

by Lydia Leong  |  June 2, 2009

Everyone has vendor horror stories. No matter how good a vendor normally is, there will be times that they screw up. Some customers will exacerbate a vendor's tendency to screw...

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The perils of defaults

by Lydia Leong  |  May 11, 2009

A Fortune 1000 technology vendor installed a new IP phone system last year. There was one problem: By IT department policy, that company does not change any defaults associated with...

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