Gartner Blog Network

Tag: 'customers' Blog Posts

from the Gartner Blog Network

Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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Be Thoughtful in Telling Customers Something They Do Not Know

by Hank Barnes  |  May 12, 2015

With the changes in the buying process and ability for potential customers to do a substantial amount of research on their own (as our research--and that of others--shows), a common...

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Most Consistent Benefit of Advocacy Marketing - Work Life Gets Easier

by Hank Barnes  |  March 3, 2015

As any of you who follow my blog know, I'm a big advocate of Advocacy Marketing.  Advocating Advocacy, hmm? That aside, I've spent the past few weeks interviewing people at organizations...

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Coupons for products I just purchased, is that the best you can do?

by Robert Hetu  |  March 3, 2014

As a retail analyst I am always looking for insights into the retail capabilities of companies large and small. So picture me in a store last Saturday, in another state,...

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The art of the customer reference

by Lydia Leong  |  August 6, 2012

In the course of my career at Gartner, and my pre-Gartner life as an engineering director who spent giant piles of money on purchasing technology that was often very early-stage,...

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What is the average age of your customers?

by Mark Mcdonald  |  May 14, 2012

It is an interesting question and not one most companies consider on an ongoing basis.   The average age of your customer is increasingly important, not just in the Consumer Products...

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In cloud IaaS, developers are face of business buyers

by Lydia Leong  |  November 10, 2011

I originally started writing this blog post before Forrester's James Staten made a post called "Public Clouds Prove I&O Pros Are From Venus And Developers Are From Mars", and reading...

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Common service provider myths about cloud infrastructure

by Lydia Leong  |  November 9, 2011

We're currently in the midst of agenda planning for 2012, which is a fancy way to say that we're trying to figure out what we're going to write next year....

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Taking the turn, consumers see value beyond price and performance

by Mark Mcdonald  |  October 13, 2010

Customer values and intentions have changed as business leaders shift from trying to get back to the way things were before the recession to taking the turn to a future...

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Excerpt: Credit cards and EA/Mythic's epic billing mistake

by Lydia Leong  |  April 11, 2010

Excerpt: Click here to read the original. How many merchants that you don't do business with any longer, but used to have recurring billing permission on your credit card, still...

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