Gartner Blog Network

Tag: 'customer-understanding' Blog Posts

from the Gartner Blog Network

Fundamentals Rarely Change-Situations Do

by Hank Barnes  |  September 18, 2018

One of the best parts of the Influencer Day that my colleagues (in our Gartner for Sales Leaders and Gartner for Marketing leaders practices) hold is the more off the...

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Customer Understanding is Essential for Every Role

by Hank Barnes  |  May 29, 2018

What do Lean Startup and Design Thinking have in common?   To me, both of these approaches are deeply focused on customer understanding, but they hide that fact at the surface...

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