Gartner Blog Network

Tag: 'customer-references' Blog Posts

from the Gartner Blog Network

Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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Prepare Your Customer References – Providing Context Should Not Taint Their Perspective

by Michael Maziarka  |  November 21, 2016

As almost all tech providers can attest, customer references are critical for multiple needs: Can help to influence a decision in the final solution selection process Serve as due diligence...

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