Gartner Blog Network

Tag: 'customer-marketing' Blog Posts

from the Gartner Blog Network

Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The CMO’s Dilemma: Focus on the Customer, But at What Cost?

by Anna Maria Virzi  |  August 24, 2017

For this year’s CMO Strategy Survey, we set out to learn about the current state of marketing organizations, including the scope of responsibilities and capabilities. One message is loud and...

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Comments: 1

Need More Authentic Content- Ask Your Advocates

by Hank Barnes  |  March 22, 2016

Recently, I've been interviewing tech companies that are using advocacy and communities as a key part of their marketing and service strategies.  My specific research focus is to explore the...

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Comments: 3

Why You Need to Market and Not Just Sell to Your Existing Customers

by Todd Berkowitz  |  February 20, 2014

  Back in December, I wrote a blog post and research note (subscription required) about the "MQL Trap", the problem that afflicts technology marketers who focus primarily on generating Marketing-Qualified...

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Comments: 8