Gartner Blog Network

Tag: 'customer-centricity' Blog Posts

from the Gartner Blog Network

Implementing Customer-Centric Merchandising and Marketing in Retail

by Robert Hetu  |  January 18, 2018

Merchandising and marketing are core retail processes where technology must be deployed to leverage advanced analytics, algorithms, intelligent automation services and artificial intelligence to enable unified retail commerce. Retailers of...

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Product is No Longer King

by Robert Hetu  |  January 3, 2018

The old saying "product is king" is no longer true for retail. Experience is king, and product is a critical component of experience, but consumers increasingly determine the value provided...

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Customer Definition May Be More Important Than Category Definition

by Hank Barnes  |  May 23, 2017

For many startups, the nirvana is the creation of a category.  By creating the category, you establish the leadership position in it.   But category creation is not easy.  ...

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Retail Pricing Strategies Still Not Optimized

by Robert Hetu  |  April 26, 2017

Product pricing is a critical component of the customer cross-channel experience, but the promise of unified price, promotion and markdown optimization (UPPMO) is elusive. Gartner's long-held position is that retailers...

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Retailers, When In A Hole - Stop Digging

by Robert Hetu  |  April 17, 2017

The recent spate of store closings will do nothing but hasten the decline of physical retail, while providing only short term profitability gains. Okay, so I know the US is...

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Amazon: Do As They Say, Not As They Do

by Robert Hetu  |  February 21, 2017

There was a constant and pervasive theme at NRF 2017 in NYC this past January. It centered around what to do about the threat of Amazon. Great, finally the market...

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Transforming to Unified Retail Commerce

by Robert Hetu  |  January 23, 2017

Today's retailers must enable and enhance customer lifestyles. Customers expect flexible and consistent shopping between and across retailer's channels. To support unified retail commerce, retail CIOs must help unify execution...

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The 1980s Called - They Want Their Retail Strategy Back

by Robert Hetu  |  December 30, 2016

Its taking too long. Visiting a regional mall this week reinforced the urgency of required change in the physical retail customer experience. Other than a few aesthetic changes, and some...

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Gartner Retail Research Roundup

by Robert Hetu  |  November 7, 2016

Gartner 2016 Retail Agenda   [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail Business and Technology Trends NEW: Industry Vision: Less Physical Retail Selling Space and Greater Retailer-Manufacturer Collaboration One way...

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Customer Experience: Marketing's Pull to Balance Its Push

by Augie Ray  |  September 19, 2016

The key to building a healthy brand is to balance marketing's push with its pull. Push strategies drive immediate financial benefit by pressing messages, offers, and products at customers. Customer...

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