Gartner Blog Network

Tag: 'customer-centric' Blog Posts

from the Gartner Blog Network

The Missing Link for Effective Personalization

by Hank Barnes  |  January 29, 2019

I struggled with how to title this post as it may (as you read on) not be about what you think in terms of personalization.  I'm using this as a...

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Simple Tests to Assess and Improve Your Messaging

by Hank Barnes  |  July 12, 2016

As our research shows, messaging continues to be a challenge for many tech providers.    The reasons for this are varied, but some of the biggest issues are the breadth...

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The Customer-Centric Sales and Marketing Track at #GartnerTGI

by Hank Barnes  |  March 29, 2016

This is a  bonus post (I hope you consider it to be a bonus and not "ugh, not another post from Hank") this week (most of you know I consistently create...

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Situational Sales Management

by Hank Barnes  |  December 15, 2015

Let me start this post with a disclaimer.  I am not, and have never been, a sales manager.  And I don't claim to be an expert on sales management.  ...

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The First Corporate Selfies?

by Hank Barnes  |  July 29, 2014

I am not a fan of selfies, at least for myself.   I have no huge problem with others who enjoy taking and sharing them, but it just feels a...

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Rethinking the Sales Cycle - A Book Review

by Hank Barnes  |  September 24, 2013

In 2006, I reached out to John Holland when I was running marketing for a startup company that was combining CRM with voice integration for small businesses. John was the...

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Solving the Maze of Marketing and Selling

by Hank Barnes  |  April 11, 2013

I have been a fan of Outside-In Thinking for a long time.  In the late '90s, we used the principles of Outside-In thinking to position the approach of our content...

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Book Review: Who do you want your customers to become?

by Mark Mcdonald  |  December 10, 2012

Simple - Powerful - Provocative, simply the best book on customer experience in 2012! Who do you want your customers to become? is one of those rare books that bridges...

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Customer experience extends beyond quality of service and usability

by Mark Mcdonald  |  February 28, 2012

The customer experience is one of the areas where technology is becoming more important than IT.  TECHNOLOGY > IT. Traditionally the customer experience as been viewed as an issue of...

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Customer Experience bridges the gap between revenue growth and cost cutting

by Mark Mcdonald  |  January 6, 2012

One of the issues facing CIOs in 2012 is the apparent conflict between growing revenue and cutting cost.  While IT may be asked to do both, in reality plans and...

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