Gartner Blog Network

Tag: 'cross-selling' Blog Posts

from the Gartner Blog Network

Why You Need to Market and Not Just Sell to Your Existing Customers

by Todd Berkowitz  |  February 20, 2014

  Back in December, I wrote a blog post and research note (subscription required) about the "MQL Trap", the problem that afflicts technology marketers who focus primarily on generating Marketing-Qualified...

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