Gartner Blog Network

Tag: 'crm' Blog Posts

from the Gartner Blog Network

"Customer Experience" Is Not the New "CRM"

by Jenny Sussin  |  April 1, 2019

Customer experience (CX) is not the just CRM rebranded, and this is something which is often misunderstood in the marketplace. Some of that is likely due to providers renaming their...

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Should your view of the customer be singular or plural?

by Benjamin Bloom  |  March 25, 2019

Here’s a game you can play with your family on the next game night.  Ask them what a CDP is! You can tell them it’s something everyone at work is...

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Gartner Launches the CRM Sales Technology Key Initiative

by Tad Travis  |  February 14, 2019

I am pleased to announce that Gartner has launched our new formal program for sales technology research.  Yes, we have long covered CRM technology for sales at Gartner.  What is...

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Gartner Predicts: Digital Optimization Disrupts CRM Sales Tech

by Tad Travis  |  December 4, 2018

Gartner is pleased to announce our latest version of the annual predictions note, Predicts 2019: CRM Sales Technology Will Align With Digital Optimization Objectives.  The full report is available to...

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A New Monday Morning Litmus Test for CRM Sales

by Tad Travis  |  November 16, 2018

Two years ago, I posted  my short-cut method for evaluating sales technology solutions.  Called the Monday Morning Litmus test, it had two components. From the prospect of an end-user of sales...

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Is Digital Transformation in CRM Sales Tech a Thing?

by Tad Travis  |  October 30, 2018

Last week I wrote about my top take-way from the US Gartner Symposium event.  My talks with CRM leaders revealed a persistent interest in technologies and processes that will help...

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Things I'd Like to See Go Away - CX Washing

by Hank Barnes  |  July 24, 2018

It has been a little while since my last post in this series, but a diginomica "discussion extract" article from a discussion between Jon Reed and Esteban Kolsky triggered another...

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Looking ahead: Gartner's CRM Sales Research 2018

by Tad Travis  |  January 18, 2018

Happy New Year everyone. Now that we are well into January, this is a good time to share thoughts and observations about the CRM Sales Research agenda for 2018. Yesterday,...

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Gartner Predicts: 2018 Predictions for CRM Sales Technology

by Tad Travis  |  November 20, 2017

Gartner is pleased to announce our latest version of the annual predictions note, Predicts 2018: CRM Sales Technology Evolves With New Options for Improving Sales Outcomes, available Gartner clients here....

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