Gartner Blog Network

Tag: 'covid' Blog Posts

from the Gartner Blog Network

Securing A Touchless Society

by Barika Pace  |  July 28, 2020

Introduction By 2023, 50% of all major business applications will include at least one type of no-touch experience, such as voice, augmented reality, or virtual reality.   COVID-19 has acted...

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How to Fund Unexpected Marketing Costs

by May Keffer  |  June 30, 2020

Brands Face Twin Unfunded Mandates With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns - such as...

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Embrace the Good in Good Enough to Drive Greater Marketing Agility

by caguerrer  |  June 8, 2020

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of  constant "improvements". A silver lining of the past few months has...

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Bias Toward Actions During the Pandemic to Avoid "COVIDwashing" Backlash

by Augie Ray  |  April 18, 2020

Cut and paste ad template: "<Insert Brand Here> has been here for <you/your family/your business> for <Insert number> years, and we're here for you today during these unprecedented times. Our...

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Why and How Marketers Must Plan for Uncertainty in 2020

by Augie Ray  |  April 14, 2020

Marketers are typically an optimistic bunch. But this year, they must be careful not to expect and plan for a rapid COVID-19 recovery. According to economists, infectious disease experts, and...

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COVID-19 and Life Science Supply Chains: Communication is Key

by Stephen Meyer  |  April 9, 2020

I hope all is well with you, your families, and colleagues as we adjust to COVID-19's impact on our daily lives.  It's hard to believe we're at the end of...

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Insights From I&O - Life on "Pause" - For How Long?

by Bob Gill  |  April 9, 2020

“Pause”, Not Stop It feels like the world has been placed on “Pause”, as the Covid-19 health crisis and it’s derivative economic downturn make December 2019 feel a distant memory...

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Give Your B2B Website More Love

by Anna Maria Virzi  |  March 25, 2020

Data from Gartner’s 2019-2020 CMO Spend Survey shows B2B marketing leaders are bullish on investments in websites. CMOs estimate they allocate 11.6% of their budgets to the website. [caption id="attachment_429"...

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How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Marketers Deploy Customer Listening During COVID-19 Pandemic

by Augie Ray  |  March 24, 2020

On Thursday, I participated on a Gartner for Marketers Research Connections webinar on the topic of "Marketing in Uncertainty."  We asked clients where they are turning for rapid information about consumers' changing...

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