Gartner Blog Network

Tag: 'cost-optimization' Blog Posts

from the Gartner Blog Network

Can Cost Optimization Be An "Always-on" Marketing Discipline?

by Michael Mccune  |  October 3, 2019

A by-product of economic slowdown concerns is that I get to talk more about one my favorite topics: cost optimization. No. Really! Of course, recessions aren't the only reason finance...

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Does Your Marketing Budget Spark Joy (With Your CFO)?

by Ewan Mcintyre  |  February 28, 2019

As a marketer, I think it’s important to be an avid consumer. How can you understand the buyer journey without experiencing it? That’s how I justify my love of stuff....

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Debunking the Myth - Software Asset Management and the Cloud

by Stephen White  |  November 20, 2018

Why Cloud Services are an Asset In various quarters I’ve heard and occasionally read a number of comments about the discipline of asset management as being incongruent with cloud services....

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The Software Asset Management Skills Gap

by Stephen White  |  November 13, 2018

During my Evaluating the Software Asset Management Managed Services Option session at Gartner ITSPV&AM Summit  in September I raised the issue of under resourcing. [caption id="attachment_532" align="aligncenter" width="300"] Skills extract the most from the wave[/caption]...

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Things I’d Like to See Go Away - VAR

by Stephen White  |  October 11, 2018

First of all, I’m not referring to VAR, Video Assistant Referee that attracted plenty of attention at the Football World Cup earlier this year, I've nothing against it, and consider...

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Doing Business with Microsoft - Inspire Announcements Part 1

by Stephen White  |  July 13, 2018

Microsoft’s annual partner conference is the principal vehicle and milestone for Microsoft to kick off it’s new financial year. Accordingly changes to commercial offers, approaches and structure are typically key...

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The Value of Software Supply Chain Transparency

by Stephen White  |  July 11, 2018

Last summer I witnessed a passionate presentation addressing the need for greater transparency in the software supply chain. Many end user organizations may concur, interestingly the presentation was delivered at...

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Microsoft Ignite - A Commercial View

by Stephen White  |  October 3, 2017

Microsoft’s annual Autumn conference landed in Orlando last week (just prior to Gartner Symposium) and is somewhat targeted at a technical audience, but this year’s event included a set of...

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Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Why all the noise about SAM and indirect license access?

by Stephen White  |  April 12, 2017

There has been a wave of press and PR notable to those of us who keep an eye on the SAM and software licensing markets recently associated with the SAP...

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