Gartner Blog Network

Tag: 'cost-optimization' Blog Posts

from the Gartner Blog Network

How to Fund Unexpected Marketing Costs

by May Keffer  |  June 30, 2020

Brands Face Twin Unfunded Mandates With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns - such as...

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SaaS Consumption Billing - The COVID-19 Effect

by Stephen White  |  March 18, 2020

This post is updated from work originally posted on the Gartner blog network in February 2017. You can find the original post here As organizations face dramatic variations in use cases and...

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Can Cost Optimization Be An "Always-on" Marketing Discipline?

by Michael McCune  |  October 3, 2019

A by-product of economic slowdown concerns is that I get to talk more about one my favorite topics: cost optimization. No. Really! Of course, recessions aren't the only reason finance...

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Does Your Marketing Budget Spark Joy (With Your CFO)?

by Ewan Mcintyre  |  February 28, 2019

As a marketer, I think it’s important to be an avid consumer. How can you understand the buyer journey without experiencing it? That’s how I justify my love of stuff....

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Debunking the Myth - Software Asset Management and the Cloud

by Stephen White  |  November 20, 2018

Why Cloud Services are an Asset In various quarters I’ve heard and occasionally read a number of comments about the discipline of asset management as being incongruent with cloud services....

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The Software Asset Management Skills Gap

by Stephen White  |  November 13, 2018

During my Evaluating the Software Asset Management Managed Services Option session at Gartner ITSPV&AM Summit  in September I raised the issue of under resourcing. [caption id="attachment_532" align="aligncenter" width="300"] Skills extract the most from the wave[/caption]...

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Things I’d Like to See Go Away - VAR

by Stephen White  |  October 11, 2018

First of all, I’m not referring to VAR, Video Assistant Referee that attracted plenty of attention at the Football World Cup earlier this year, I've nothing against it, and consider...

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Doing Business with Microsoft - Inspire Announcements Part 1

by Stephen White  |  July 13, 2018

Microsoft’s annual partner conference is the principal vehicle and milestone for Microsoft to kick off it’s new financial year. Accordingly changes to commercial offers, approaches and structure are typically key...

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The Value of Software Supply Chain Transparency

by Stephen White  |  July 11, 2018

Last summer I witnessed a passionate presentation addressing the need for greater transparency in the software supply chain. Many end user organizations may concur, interestingly the presentation was delivered at...

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