Gartner Blog Network

Tag: 'context' Blog Posts

from the Gartner Blog Network

The Issues with "Drop In" Decision Makers

by Hank Barnes  |  July 23, 2019

In a recent post, I shared some of our finding regarding the composition of buying teams with regard to active vs. occasional participation.  That got a few of us thinking...

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The Absence of Context

by Hank Barnes  |  July 16, 2019

Context is critical--to pretty much everything.  But too often, context is either assumed or not established.  Examples of this can be seen daily: Blog posts touting essential customer experience strategies...

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Sharing the Value of Repetition

by Hank Barnes  |  March 6, 2018

I spend a lot of time helping clients tell their stories more effectively.   It's pretty common for me to hear, "You are pretty good at this" (but I know I'm...

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Contrasts are Critical

by Hank Barnes  |  November 14, 2017

As followers of this blog know, I spend a lot of time working with tech providers on storytelling (well, they may think we are working on messaging, but I always...

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Understanding Your Customer's Perspective - Think "Whole Context"

by Hank Barnes  |  August 2, 2016

It is important to remember that each of our world views is skewed by our own perspective.   In marketing and sales, this can lead to a distorted sense of...

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The Dangers of Assuming Context

by Hank Barnes  |  February 16, 2016

Have you ever been in a conversation with someone and they start mentioning (dropping?) names in  a manner where they clearly believe that you know exactly who they are talking...

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"It Depends" is Usually the Right Answer (It's Situational)

by Hank Barnes  |  May 5, 2015

As an analyst and advisor, clients come to me (and other analysts and influencers--whether with Gartner or other organizations) looking for insight and advice.   In many cases, they are...

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Why We Don't Tell Why

by Hank Barnes  |  June 17, 2014

A while back, I wrote a post on "The Power of Why".  It was a reminder that we can't take for granted that both parties in a conversation, or other...

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Retail Marketing & Merchandising Must Sing Off The Same Sheet Music

by Robert Hetu  |  May 15, 2014

The 2014 IBM Smarter Commerce is this week. Not surprisingly there was a major emphasis on marketing. Countless sessions on personalization, contextualization, mobility, digital media, real time offers and the...

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The Perils of Definitives and Generalizations

by Hank Barnes  |  May 13, 2014

While it is hard to question the value that the Internet has brought to information access, it is not without its issues.  One of my biggest concerns is the emphasis...

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