Gartner Blog Network

Tag: 'context' Blog Posts

from the Gartner Blog Network

The Golden Triangle of Great B2B Context

by Hank Barnes  |  December 17, 2019

As the year comes to an end, I figured it was time to revisit old favorite topics.   Even as I approach 7 years at Gartner--7 years of working with clients...

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Comments: 2

The Issues with "Drop In" Decision Makers

by Hank Barnes  |  July 23, 2019

In a recent post, I shared some of our finding regarding the composition of buying teams with regard to active vs. occasional participation.  That got a few of us thinking...

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The Absence of Context

by Hank Barnes  |  July 16, 2019

Context is critical--to pretty much everything.  But too often, context is either assumed or not established.  Examples of this can be seen daily: Blog posts touting essential customer experience strategies...

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Comments: 1

Sharing the Value of Repetition

by Hank Barnes  |  March 6, 2018

I spend a lot of time helping clients tell their stories more effectively.   It's pretty common for me to hear, "You are pretty good at this" (but I know I'm...

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