Gartner Blog Network

Tag: 'content-marketing' Blog Posts

from the Gartner Blog Network

On Content Measurement and Vendors: CMWorld 2017

by Kirsten Newbold-Knipp  |  September 12, 2017

Conferences impressions are shaped by our biases and curiosities. Going into this years’ Content Marketing World, I was keen to hear what the best and brightest were doing – particularly...

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Native Advertising Heats Up

by Anna Maria Virzi  |  September 8, 2017

What's native advertising? It’s a question that confounds even the most seasoned marketers, even though the Federal Trade Commission has issued extensive guidelines on native advertising’s proper usage. That’s not...

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Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

by Kirsten Newbold-Knipp  |  July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) –...

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Comments: 5

Marketing content or content marketing?

by Kirsten Newbold-Knipp  |  April 26, 2017

Every day I get to talk with clients about content. All sorts of content. How do you build a content strategy? How can we hire great content marketers? What tools...

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Comments: 4

When Email Marketing Misses Its Mark

by Anna Maria Virzi  |  April 14, 2017

“Oral Surgery Appointments Available: Friday, May 19, 2017” read the ominous subject line of an email sent from my dentist’s office. I clicked open the email, thinking I had ignored...

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The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity

by Jake Sorofman  |  December 8, 2016

All the energy and investment you commit to automating digital experiences at scale may be for naught if you’ve failed to pay adequate attention to the content supply chain. Why?...

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There's No Good Marketing Without Good Content Marketing

by Noah Elkin  |  November 10, 2016

Brands want to be thought of as storytellers, and with good reason. Given the choice, wouldn't you rather be on the receiving end of a good story, especially one that...

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Content Is Vital, But It Isn't King

by Augie Ray  |  November 7, 2016

Shortly after Obama’s first inauguration, he must have signed the "Content is King" Act of 2009 which required the use of this phrase at every marketing conference and on every...

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Comments: 5

Moby Dick Marketing

by Chris Ross  |  September 22, 2016

Herman Melville could have used a more aggressive editor. While Moby Dick, his epic 135 chapter, 600+ page american classic is an icon of modern literature, there are likely more...

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Content Marketing World Recap: Accelerating Towards the Slope of Enlightenment

by Kirsten Newbold-Knipp  |  September 14, 2016

A Star Wars theme permeated this year’s Content Marketing World in Cleveland – featuring Mark Hamill and many Yoda quotes for inspiration. That seems appropriate given the sense I got...

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Comments: 3