Gartner Blog Network

Tag: 'content-marketing' Blog Posts

from the Gartner Blog Network

Marketing to Small Business Owners in a “Post-Covid” Environment

by Halle Feuerman  |  June 10, 2020

As the environment around COVID-19 continues to shift, marketers are expected to move at a quicker pace than ever before to respond. One of the most prominent questions we’re getting...

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Embrace the Good in Good Enough to Drive Greater Marketing Agility

by caguerrer  |  June 8, 2020

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of  constant "improvements". A silver lining of the past few months has...

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Consider These COVID-19 Content Adjustments to Your Website

by Laurel Erickson  |  April 15, 2020

We've all seen misplaced ads. The latest one I saw was in a devastating article I was reading about recent deaths due to COVID-19. About half-way through the article, I...

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The Absolute Truths of Technology Marketing

by Hank Barnes  |  October 8, 2019

As marketers seek to contribute to company growth, they often look for truths--what are the things that we absolutely have to do.  In the past, I've had a few things...

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The Most Frustrating Things for B2B Buyers

by Hank Barnes  |  March 5, 2019

As followers of this blog know, we believe that B2B Buying is really, really hard.   In theory, it shouldn't be.  There is more competition.  Access to information is easier.   And...

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Comments: 2

Want to Create Greater Customer Centricity? Start with Customer Language. (Part 2)

by Augie Ray  |  January 9, 2019

In part one of this blog post, we explored how the language of marketing and business pervades our work lives and discourages the customer centricity our organizations seek. For example, at...

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Product Marketing, Solutions Marketing, or Industry Marketing - Which is Right for You?

by Marc Brown  |  October 17, 2018

Humans have been sharing and communicating through stories, through pictures scrawled on cave walls to tales passed from generation to generation to digital narratives found on social media today. Well-crafted...

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Types of Content Required to Generate Demand for Tech Start-Ups

by Christy Ferguson  |  October 1, 2018

More often than not, start-ups acquire customers by leveraging the network of the leadership team.  But scaling the business requires generating demand for new products through formal product launch programs....

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Content Marketing Success Requires Forward Thinking

by Marc Brown  |  September 22, 2018

Content marketing leaders are seeking better ways to maximize their content marketings impact. And, no matter how creative, memorable, or popular your content may become, every piece you create and publish will ultimately...

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Are You Getting The Most From Your Content Marketing Investments?

by Marc Brown  |  August 2, 2018

Content marketing leaders need to optimize and scrutinize their content marketing activities, getting the most from their investments. Unfortunately, many teams are not succeeding and falling into the Trough of Disillusionment (see...

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Comments: 1