Gartner Blog Network

Tag: 'content' Blog Posts

from the Gartner Blog Network

Questions to Answer

by Hank Barnes  |  December 19, 2017

It's my last post of the year, so I decided to revisit one of my most common topics--with a slightly different perspective. When we work with tech providers, they are...

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Going Beyond the "What" in Case Studies

by Hank Barnes  |  April 11, 2017

On a regular basis, I end up looking at case studies from tech providers.  It may be specifically requested for feedback, or it might be me digging deeper to try...

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Comments: 2

Influential Content Can Impact Shortlist and Vendor Selection Success

by Todd Berkowitz  |  November 3, 2016

Content is a valuable tool for technology providers. Tech marketers put in a lot of time and effort in creating content of various types, much of it for the purpose...

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Comments: 1

Microsoft Links Into a Treasure Trove of Information

by Doug Laney  |  June 14, 2016

Contributing Gartner analysts: Merv Adrian and Jenny Sussin Throughout the day yesterday we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations...

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Partner for a Digital Love Connection

by Jennifer Polk  |  February 9, 2015

It’s February—the time for celebrating love, finding a partner and realizing you can achieve more together than apart. No, this isn't an ad for Tinder. It's advice for businesses to find a partner--a...

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The Biggest Content Gap in Technology Marketing

by Hank Barnes  |  December 16, 2014

A few weeks ago, Jon Reed (of diginomica), and I had an interesting (at least we thought so!) dialog via twitter and blog comments about case studies.  We both were...

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Comments: 8

Twitter’s Secret Nest Egg is in Plain Sight

by Doug Laney  |  November 8, 2013

With all the chirping about Twitter’s ability or inability to generate sufficient revenue via advertising income, it is important to consider an alternative revenue potential even more significant: syndicating its...

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Announcing: Gartner's Hype Cycle for Consumer Goods, 2013

by Don Scheibenreif  |  August 2, 2013

My colleague Dale Hagemeyer and I are pleased to announce the publication of Gartner's Hype Cycle for Consumer Goods, 2013. The Hype Cycle is Gartner's best known  framework and designed...

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How Animal Videos Can Teach a Tech Company New Tricks

by Todd Berkowitz  |  July 5, 2013

This is my maiden voyage for the Gartner Blog Network. I joined Gartner about two and half weeks ago and plan to be a frequent blogger. I'm part of the Go-to-Market...

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Comments: 2

Marketing 101 & 3CS: Children and Puppies

by Bill Pray  |  May 1, 2012

Marketing loves to use children and puppies (or other cute animals). With the rise of social networking, the enterprise communication, collaboration, content and social (3CS) software vendors are not immune...

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