Gartner Blog Network

Tag: 'content' Blog Posts

from the Gartner Blog Network

Making Validation Easier

by Hank Barnes  |  September 24, 2019

A key buying job is validation.    Once a buying team discovers information of value; they need to confirm that that information is accurate.   Validation can happen in many ways:...

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Tidy Up Your Content House

by Nicole Greene  |  March 5, 2019

What brings you joy? Content audits should. Content audits are fundamental to any successful content marketing team. Only 40% of marketers are pleased with the quality of their content. Yet...

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Comments: 4

The Missing Link for Effective Personalization

by Hank Barnes  |  January 29, 2019

I struggled with how to title this post as it may (as you read on) not be about what you think in terms of personalization.  I'm using this as a...

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Product Marketing, Solutions Marketing, or Industry Marketing - Which is Right for You?

by Marc Brown  |  October 17, 2018

Humans have been sharing and communicating through stories, through pictures scrawled on cave walls to tales passed from generation to generation to digital narratives found on social media today. Well-crafted...

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Comments: 1

Successful OTT deployments are built around these 6 principles

by Ted Chamberlin  |  October 17, 2018

Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...

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Content Marketing Success Requires Forward Thinking

by Marc Brown  |  September 22, 2018

Content marketing leaders are seeking better ways to maximize their content marketings impact. And, no matter how creative, memorable, or popular your content may become, every piece you create and publish will ultimately...

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Comments: 2

Content Versus Conversation

by Hank Barnes  |  July 10, 2018

I regularly hear clients tell me, "If we get a chance to have a conversation, we usually win."  But they find it challenging to get to that point.  As I've...

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Comments: 3

The Good and Bad with Content Templates

by Marc Brown  |  June 15, 2018

You’ll no doubt be producing and publishing a great deal of content in support of your marketing and product initiatives over the course of a year, so it’s important to...

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Comments: 1

Exploring New Marketing Mediums To Drive Better Engagement

by Marc Brown  |  May 29, 2018

As a marketing leader, how do you successfully explore new marketing mediums – both content type and channel – to improve your digital marketing program effectiveness? This is an ongoing...

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Comments: 2

Tips for Reducing Content Marketing Costs

by Marc Brown  |  May 1, 2018

Welcome to yet another year of more content, more buyer's journey talk, and more customer experience need – all dependent on compelling and informative content. Seems like every industry and niche...

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