Gartner Blog Network

Tag: 'consumers' Blog Posts

from the Gartner Blog Network

COVID-19 Resources for Retailers

by Robert Hetu  |  March 19, 2020

Retail is spiraling in a confusing and complex global reaction to the COVID-19 pandemic. Right now, consumables retailers (grocery, quick-service restaurants and drugstores) are actively trying to manage and improvise...

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Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

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Retail Scenarios 2025 Require More Than E-commerce

by Robert Hetu  |  March 30, 2019

By 2023, e-commerce will cease to be a differentiator in the retail marketplace Retail can't survive and thrive by e-commerce alone. E-commerce is ceasing to be a stand-alone differentiator in...

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Walmart Drops Savings Catcher, Really?

by Robert Hetu  |  March 18, 2019

Walmart has been getting a lot of credit from me lately for some really smart decisions. Then they do this?  I am trying hard to figure out the motivation behind...

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Comments: 4

Amazon Dash Was Marketing Genius

by Robert Hetu  |  March 1, 2019

Amazon announced that it is discontinuing Amazon Dash after four years. Reading a few articles on this today that seem to imply this is some kind of failure. What was...

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When Digital Business Strategies Go Wrong, Go Back To Basics

by Robert Hetu  |  February 27, 2019

Recent visits to three different AMC movie theaters highlighted for me a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital...

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Retail Digital Investments Pay Off

by Robert Hetu  |  November 27, 2018

The improving economy, low unemployment, tax cuts and lower gas prices finally proved that there is not a retail apocalypse. Pent up demand is driving a great start to the...

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Is Technology Winning Retail Customers?

by Robert Hetu  |  November 14, 2018

In a NYC neighborhood becoming synonymous with experimental retail installations, Soho provides a living laboratory for observation of human shopping behavior. During my recent visit, UNIQLO was a clear winner, sporting lines...

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Comments: 1

Amazon's 4-Star Store a 1-Star Experience

by Robert Hetu  |  November 13, 2018

Much has been written about the merchandising, or lack thereof in Amazon's 4-Star stores, but my visit to it's Spring Street location in NYC was disappointing. Curiosity was clearly the driver...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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