Gartner Blog Network

Tag: 'competitive-intelligence' Blog Posts

from the Gartner Blog Network

Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today's digital world, buyers are getting...

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Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

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Competitive Positioning vs Competitive Differentiation, Is It The Same?

by Scot Kim  |  October 23, 2018

Coming back from the Orlando Symposium 2018 show, I have learned that many companies confuse the terminology, competitive positioning, and competitive differentiation.  At times, some of them may use these...

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