Gartner Blog Network

Tag: 'competitive-intelligence' Blog Posts

from the Gartner Blog Network

Competitive Labs, Do you have one? Are you losing out?

by Scot Kim  |  February 11, 2020

I get asked by a number of SMB and large enterprise vendors if they should employ a competitive lab.  My answer is always,  it depends on what type of investment...

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Building a Competitive Intelligence Team

by Scot Kim  |  January 28, 2020

Establishing a competitive intelligence team is an opportunity to provide real actionable insights to product management, product marketing, executive members and sales.  To justify the budget to hire headcount to...

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Happy 2020! Now is the Time to Do Some Competitive HouseKeeping Items

by Scot Kim  |  January 7, 2020

The new 2020 year is upon us and though we are suffering from some of the post-holiday cheer, now is especially a great time to do some competitive collateral housekeeping...

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The Power of One Competitive Intelligence

by Scot Kim  |  December 18, 2019

Large companies have managed competitive intelligence for years.  However, through multiple acquisitions and/or partnerships have caused competitive intelligence to become a decentralized team.  Meaning that competitive intelligence is fragmented across...

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Discern Between the Story and the Truth

by Scot Kim  |  December 3, 2019

A good competitive intelligence officer should be able to discern between the story and the truth.  The most important skill that a competitive intelligence analyst and/or officer should have is...

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Comments: 1

Winning in the Turns with Competitive Intelligence

by Scot Kim  |  November 19, 2019

We have been hearing about it for quite sometime.  We are due for a recession and is your company ready for the downturn?  Do you have a playbook ready to...

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Comments: 5

Is Market and Competitive Intelligence the Samething? Or Are They Different?

by Scot Kim  |  November 12, 2019

  Is market and competitive intelligence the same thing?  Can one person be able to do both market and competitive intelligence?  It depends on how we define market and competitive...

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Two Success Factors to Measure Competitive Intelligence's Performance

by Scot Kim  |  November 5, 2019

Competitive intelligence is a company-wide function that is needed at every level of the company.  The executive wants competitive, sales want competitive, engineering wants competitive, and marketing wants competitive. However,...

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Are Competitive Intelligence SaaS Tools Worth the Money?

by Scot Kim  |  October 29, 2019

Competitive intelligence is a type of profession that does not sleep.  I recall being a CI analyst for some of the largest technology and service providers and I would work...

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The Competitive Dilemma, How to Maintain Your Competitive Edge

by Scot Kim  |  October 22, 2019

Markets are transitioning so rapidly that the competitive landscape is becoming crowded with competitors you may never even considered.  I recall having a conversation with one executive to watch out...

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